Herbal Tea Branding

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Heirloom Herbal Tea Branding

Heirloom Herbal Tea is a sustainable tea brand. Their primary focus is regionally-sourced, high-quality, sustainably-farmed teas. I developed a full brand identity including logo, stationery, and a brand guide.

T H E L O G O

Before I had settled on this logo, I started with sketches. I tried to explore many different types of farm and Kentucky-related objects because of the importance of local/fresh produce used in the teas, as well as popular "natural" and eco-friendly symbols like leaves. see below some of my preliminary sketches and computer roughs:

S T A T I O N E R Y

B R A N D S T A N D A R D S G U I D E

Finally, I created a brand standards guide using all of the design elements I have created for the brand thus far. I made a detailed booklet to help oncoming designers or outside agencies adhere to the brand guidelines and therefore protect the integrity of the brand identity of Heirloom Herbal Tea. I created a brand moodboard, a breakdown of the logo, and detailed instructions on how to use the logo, colors, and typography and included some brand touch points to show a cohesive brand identity.

The primary goal for my brand standards booklet was to create a guide that was clear, concise, and enforced the brand identity, so I ultimately chose to go with a simple, clean design that would allow the reader to find and understand the information easily.

Below is a view of each of the spreads:

Each spread is printed with a rustic paper texture over the page, enforcing the classic/natural feel of the brand.

The colors used here reflect the primary colors of the brand as well as the colors used on the packaging for the main flagship flavors.

B E H I N D T H E S C E N E S

Before I created the final brand guide design, I used a series of sketches to determine what I wanted to include in the book and how I wanted to lay it out. See my preliminary sketches below: